Mad About Better — Restaurant Rebrand

MAD Greens isn’t merely interested in creating food that’s as fun as it is healthy. They’re undeniably 100%, completely out-of-their-minds crazy about it (hence the “MAD” in their name). We helped them bottle up the quirky obsession they have for their adventurous salads and wraps and turned it into a rebrand that can be felt in every corner of their restaurants.

MAD Greens has a tradition of naming menu items after historical and fictional figures who have inspired them with their own daring visions. As part of our rebranding effort, we turned these personalities into mascots for the brand — integrating them into everything from to-go cups to a giant in-store mural.

This wasn’t the most flashy copy assignment, but I really enjoyed how we were able to build the brand story throughout the customer experience. We also had the opportunity to get a little pun-y, which my art director partner and I fully embraced.