Surprisingly, Honey Smoked Salmon — Video/OOH/Packaging

Colorado fave Honey Smoked Fish Co. makes salmon unlike any you’ve ever tried. It’s never frozen. It comes in all kinds of bold flavors. It’s shockingly versatile. The result is a flavor that you really have to try to believe. To kick off a local rebrand, and incite trial in new markets, we created a campaign centered around how shockingly tasty and versatile Honey Smoked Salmon can be for salmon fans and detractors alike.

We also rebranded the package. I helped with the words. Get a closer look on my “Packaging” page.