Garbanzo — Radio/Video

Garbanzo Mediterranean Fresh is basically like Chipotle, but with Mediterranean ingredients. For several years, I had the opportunity to create everything from their in-store messaging and social content to a few low-budget television commercials. My favorite part was always the radio spots we produced. You can hear a handful of those spots below.

(Also, for context regarding that first spot, they were having A LOT of trouble with people mistakenly calling them “Garbanzos.”)

For Garbanzo's first foray into TV advertising, we had a lot to explain and not a lot of time (or money). So, we decided to demonstrate how customizable Garbanzo's fresh Mediterranean eats really are with a pair of stop-motion spots that put the food front and center. They also rhymed, which is fun.