That Friday Feeling - OOH Campaign

No matter how grueling life can get, Friday is always there for you as the one day of the week where you can let loose and enjoy yourself. Friday Health Plans applies this same concept to health insurance, specializing in low-cost, hassle-free plans that cover younger consumers' basic health needs, so that they can live life to the fullest and enjoy #ThatFridayFeeling every day, without worry. Over several years, we ran an integrated advertising campaign that celebrated this sense of youthful freedom.

But most importantly, we made a billboard with a butt on it.